The Pros of Pop-ups for Digital Marketing

Pop-up's for Effective Digital Marketing

The last thing you want is your screen freezing as you try to close a ridiculous number of pop-ups with redundant, and sometimes, nonsense information. Sadly, when pop-ups first started being used, this was often the case. For this reason, any and all pop-ups since then have received a lot of criticism from consumers. However, […]

Digital Marketing and Web Design in 2020

Digital Marketing Company Ottawa

The online world is a fast-paced, unforgiving and ever-evolving environment that most people visit multiple times per day. It only makes sense that you need to be a part of this if you wish to have a successful business. Not only do you have to put your brand out there and stay true to it, […]

Importance of Analytics for a Digital Marketing Campaign

Digital Marketing Ottawa

Without analytics, you’re simply assuming that your digital marketing campaigns have been doing okay. That’s not something you should be comfortable assuming. In order to truly understand what’s working for your business and what isn’t, you need to review the facts. What online platforms do your customers prefer using? Which products are more popular? All […]

7 Steps to Create a Holiday E-Commerce Strategy on Social Media

Social media marketing

The holiday season is easily one of the biggest retail sales opportunities of the year. It’s no surprise that nailing down a solid e-commerce holiday strategy on social media can greatly increase your annual sales. However, figuring out your approach, and the marketing message that you want to convey through social media marketing can be […]

5 Reasons Keyword Research is the Most Important Part of SEO

blueprinted marketing keyword research

SEO, as we know it, is one of the most optimal ways to help boost the visibility of the page you are looking to promote and increase its overall traffic. Having the algorithms of the world’s largest search engines work on your side can play a pivotal role in the likelihood of being found and […]

5 Tips to Step up Your Social Media Marketing Game

social media marketing

Reaching your target audience is obviously a key component of marketing for your business that can help propel your success – if done correctly. You need to know where your audience is, how to reach them, and speak to their needs. The rising popularity of social media has opened up a huge door for businesses […]

SEO Ranking – Get Your Website to the Top

SEO Ranking Blueprinted Marketing

Being able to type anything into a search engine and instantly get pages upon pages of information is incredible. So how do you get your website to the top of the result page? You could have a sleek, intuitive and informative website, but if you have poor search engine optimization, then your website will just […]

Make Your Content Marketing Work – 5 Things You Need to Know

Content Marketing Tips

Digital, Radio, TV, Print – regardless of the advertising medium, the objective is to effectively reach your target audience, informing them about your company as well as your products and/or services. However, ads stand out because of the fact that they are advertising – and ads on their own are unlikely to sell. With content […]

How to be Strategic with your Facebook Advertising

Facebook Advertising Ottawa

Most business owners now understand that social media needs to be part of their marketing plan. It’s an effective way to meet new potential customers, build community and stay competitive – IF it’s used correctly. Facebook is far and away the most popular place for social media marketing, but businesses are missing out on the […]

Grow Your Business This Spring With Digital Advertising

Digital Advertising during Spring

Why Spring is a Great Time to Ramp Up Your Digital Advertising Efforts After a cold and snowy winter (especially in the Nation’s capital) spring is finally around the corner! A time of regrowth, renewal and most importantly, ice-free sidewalks, the prospect of spring is something we can all get excited about. While it might […]