Remarketing : Bring Your Lost Prospects Back to You
99% of your visitors do not convert into a desired action when they visit your business website for the first time. The vast majority leaves after just after a few seconds browsing your web page, and most likely, they are not coming back. With remarketing advertising campaigns, you increase that likability by an astonishing 10-15%, and therefore conversions for desired actions from repeated visitors are much higher than the average 1-3% online marketing standard rates.
And there is more: is much affordable and budget-effective to run a cookie-based remarketing campaign (a.k.a retargeting) than many other formats of search advertising.